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Cross-cutting services
Cross-cutting services
Silver Economy for Business Program
A market of new opportunities
![](http://images.ctfassets.net/n1ptkpqt763u/50XAgLWOP2woNNV2Dsr0lc/ef723f23a16526dd14d05f082460fc25/447x290economiaplateada.png)
![375x208movil-plateada](http://images.ctfassets.net/n1ptkpqt763u/6qBLOngu5ZefTEoFQ0pcea/60d64e7142d88ac7ef6c48e848c3331b/375x208movil-plateada.png)
The Silver Economy for Business Program seeks to promote new business opportunities based on the development of new products and services oriented to the elderly client as a niche market with high potential and growth, while generating positive impacts on the welfare and quality of life of this segment. Services will be developed for companies to develop their products and services, to make their offerings visible and to improve the approach to their customers, the elderly. There will also be services aimed at the welfare and quality of life of the elderly, their families and caregivers.
Why develop business in the Silver Economy?
The 21st century will be marked by the aging of society
Latin America will be the region with the largest number of elderly people in 60 years' time
More than 40% of global consumption is by people 60+.
They are the largest and fastest-growing market
The supply of products and services designed for 60+ people is still limited.
Some areas of opportunity for entrepreneurship or innovation in the Silver Economy are as follows:
Food
Sports
Tourism
Leisure and recreation
Health and pharmaceutical
Technology and digitalization
Packaging
Fashion
Finance
Care for the dependent elderly
Housing
Transportation
Labor market
Education
- The program has two objectives:
- Who can participate?
- What does the program offer?
Benefits for entrepreneurs:
Participate in specialized routes for the development of new businesses oriented to the elderly segment.
Access to technical assistance for seniors in the creation of companies or as mentors.
Participate in commercial showcases, spaces for visibility, Silver entrepreneurship and commercial relations to publicize the offer developed for the elderly client.
Participate in business challenges for the improvement of services for this segment hand in hand with academia through the open innovation methodology.
Access to specialized content on health, nutrition, mental health, physical fitness, financial health, digital literacy, techniques for caregivers, and others.
How can I participate?
![](http://images.ctfassets.net/n1ptkpqt763u/1AojlomwyUwi4oZIHoAtYP/b9ab9a1a424ac232ab2503e04c024a93/QR_economia_plateada_Desktop.jpg)
Scan the QR code to view the registration form
There is no cost to participate in the program.
If you are interested in the services of the Silver Economy program, we invite you to sign up at the following link
![](http://images.ctfassets.net/n1ptkpqt763u/21R5dtLDZUs5CUezfPLQzw/70ec41422818453ba51fbd9c9a25fa55/QR_economia_plateada__375x211.jpg)
Scan the QR code to view the registration form
Upcoming events:
Launching of the CCB Silver Economy Program
We will be informing the date and place of the event.
Contact information:
For more information about the program, we invite you to contact Diana Torres diana.torres@ccb.org.co phone: 3830300 ext. 2759.